☰ CARLOS MIGUEL GARCIA ☰                                           ☲ CREATIVE COPYWRITER ☴

UberLÂNDIA E.C.
@Uber
ROLE: Creative Copywriter 

AD: Edwyrgs Vargas
ACDs: Pedro Balle & Thiago Victoriano
DCs: Pedro Gabbay & Romero Cavalcanti
GCDs: Humberto Cunha & Rafael Campello
CCO: Rodrigo Jatene In modern football, everything is for sale. Jerseys. Stadiums. Even names. And with them, history, identity, and the bond with fans.
But what if a naming rights deal could do the opposite?

By leveraging a historical coincidence with a 100-year-old Brazilian fourth-division club, UBERLÂNDIA SPORT CLUB became UberLÂNDIA SPORT CLUB. The first naming rights deal that changes everything without changing anything.




Case study:








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Hero film: 
 
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ME

ABOUT ME

From Rio de Janeiro. Living in São Paulo. 
Born in the 00s. “Zé” generation. 
Creative Copywriter.
Previously worked at agencies such as VML, Ogilvy and McCann. 
Now, working at Wieden+Kennedy São Paulo.
Always aspiring to make great work.
 
And trying to follow the path of enlightenment.




*EU citizenship (portuguese)/ EU passport holder.  CONTACT ME

cmgpm.15@gmail.com

+55 11 967579211